In 2015, Vesta Rea & Associates was contracted by Hollaway Consulting Engineers, LLC to develop a marketing / branding strategy for the startup airport construction management firm. The new firm was being led by a principal with 17 years of aviation experience on 26 airport improvement projects.
Establishing a strategic plan for branding / messaging of the firm
External launch market plan
Review of its current logo and determine ways it could be enhanced or entirely redeveloped
Development of new brand aspects: image, messaging, color scheme, etc.
Development of a new logo that conveyed the message of the firm.
Creation of an identity package template for letterhead, business cards, brochures.
Wrote, designed, and produced promotional materials and distributed materials through social media marketing (Twitter, Facebook, Linkedin), as well as traditional hard copy PR outreach
Print management of hard-copy marketing outreach collateral
Created a marketing database for distribution reflecting the extensive VRA industry database
Designed and developed a website for the firm
Generated a “Statement of Qualifications” with supporting visuals
Prime: Vesta Rea & Associates, LLC
Scope of Work
Marketing plan development