North Houston Association Rebranding

Messaging, Rebranding and Website Redesign Campaign

The North Houston Association (NHA), a highly respected regional organization focused on transportation, environment and economic development in north Harris and Montgomery counties, contracted VRA to bring its communications outreach and image into the 21st century. With the growth of its region over the past 35 years, the board elected to move forward with rebranding NHA in order to better represent its large membership interest. 

VRA's team delivered the following to assist NHA in managing its brand in a way that builds and strengthens long-term customer loyalty. The scope included:

  • Develop a custom branding campaign, including new logo and messaging, designed to establish an NHA identity that is individual and recognizable
  • Create consistency among communication tools, which includes website, social media platforms, marketing collateral (luncheon pamphlets, brochures, other printed materials), and identity packets for staff (business cards, letterhead)
  • Develop a new website that follows new branding guidelines, allows for consistent and efficient updating and communicating with the audience, and operates an effective e-commerce system
  • Website capability that allows an interactive regional mobility plan map that is updated quarterly