City of Lubbock - 34th Street Improvements

Communications Plan Implementation

VRA's assignment on the major improvements to the 4.5 miles section of 34th Street from Slide Road and IH27 was to educate the stakeholders and keep the media informed of developments throughout the 18-month process. This involved:

  • Development & implementation of a Communication/Education Plan
  • Coordination of public meetings
  • Establishing a comprehensive database of stakeholders
  • Development of newsletters, news releases and website updates
  • Media liason